Lumx Connference 2025

Lumx's annual conference on blockchain, tokenization and the digital economy, built to gather senior leaders from the financial sector in an intimate, high-signal format. For the inaugural edition in São Paulo, we developed the complete verbal and visual identity of the event, spanning art direction, stage and environmental design, motion graphics, social content system, speaker and panel cards, sponsor materials and copywriting. Every touchpoint was designed to carry the same tone: precise, forward-looking and unmistakably Lumx. The result is a branded property that lives beyond the day itself, anchoring the conference as a recurring platform within the company's ecosystem.