An intentionally lean branding studio for those who believe lasting brands are cultivated // not assembled // with time, intellect, and sensitivity. We operate in selective cycles, dedicating our full focus to a limited number of projects. This deep immersion allows us to decode business complexities and build positioning that withstands the test of time.
( About )
Brazilian engineer‑turned‑creative‑director with a decade of experience translating cutting‑edge technology into compelling brands and products. Currently CMO at Lumx, one of Latin America’s leading blockchain‑infrastructure companies, where I steer brand positioning, communication, and go‑to‑market strategy.
Work experience
( About )
I’m genuinely into everything that touches design. From a logo sketch to how a brand lives across a website, an event, or a motion piece. Crafting visual identities is not just about how they look but how they hold together, speak, behave. At Lumx I lead creative and art direction across different channels, making sure the brand feels right wherever it shows up. Strategy and emotion go hand in hand for me. Design is in everything and I wouldn’t want it any other way.
