Mare Mare

We created the brand identity for Mare Mare, a gelato shop in Rio de Janeiro inspired by Sardinia, where flavors follow the rhythm of the seasons and what nature offers. Grounded in this concept, we developed a brand that connects Mediterranean authenticity with the Brazilian palate, translating seasonality into both narrative and visuals—from positioning and tone of voice to visual identity and in‑store applications. The result is a premium experience that celebrates time, curiosity, and the pleasure of discovering new flavors with every visit.