ARIEL DONATO

A partnership to shape Ariel Donato's artistic universe into a cohesive verbal and visual identity. We conducted an in-depth exploration of his story, closely followed the recording process and translated his references into a signature brand. The project consolidated positioning, manifesto, visual identity and merch system, connecting tradition, ancestry and urban music into a contemporary presence. From narrative direction and brand voice to logo, visual system and applications, we designed a living identity that sustains his debut era and future releases.